Serving as Web & Technical Lead for a US-based digital enterprise, directing web development sprints, digital infrastructure, client implementations, and performance hardening across American commercial portals.

• Architected and deployed custom modular PHP web applications, completely eliminating fragile third-party plugins and bloat.
• Engineered performance hardening protocols, achieving <18ms TTFB and consistent green Core Web Vitals (100/100 performance scores).
• Configured and managed Linux production servers, Apache/Nginx web servers, SSL certifications, and Cloudflare WAF/CDN infrastructure.
• Programmatically authored deep Schema.org JSON-LD structured data graphs to enhance organic visibility, local map entity graphs, and rich search snippets.

Over a five-year tenure, directed multi-disciplinary engineering and technical SEO teams across North America, managing web development sprints, technical project delivery, website maintenance, digital marketing collaboration, and workflow automation.

• Managed end-to-end full-stack PHP web application builds, custom CRM automations, and transactional payment workflows.
• Coordinated cross-border agile sprints, technical milestone delivery, and direct executive stakeholder reporting without communication friction.
• Conducted comprehensive technical SEO audits, site architecture overhauls, and mobile usability optimization for North American clients.
• Administered Linux server hosting, cPanel/WHM environments, automated database backups, and emergency recovery drills.

Founded and scaled an independent software engineering studio, delivering custom websites, modular PHP engines, technical SEO infrastructure, and specialized hospitality SaaS software.

• Conceived, architected, and engineered Digital Menu Maker (read case study), an independent SaaS platform powering QR menus, TV signage, and zero-commission ordering.
• Successfully delivered 150+ custom web development projects for small-to-medium businesses across North America, Europe, and Asia.
• Established a pure modular "no-CMS" development methodology to free clients from plugin obsolescence, high maintenance retainers, and security vulnerabilities.
• Conducted code-level technical SEO audits, resolving crawl waste, indexing anomalies, and rendering delays.