CUSTOM WEB APPLICATIONS • HOSPITALITY TECH • TECHNICAL SEO

Biswajit Mazumdar
Custom Web Applications, High-Performance Websites & Hospitality Tech Infrastructure.

I'm Biswajit Mazumdar (Bicky)β€”a web designer, software developer, and technology professional with 12+ years of experience engineering high-speed web applications, business systems, and scalable digital solutions.

Specialized in hospitality and restaurant technologyβ€”architecting sub-second online ordering systems, custom booking engines, contactless QR digital menus, and headless web platforms built for extreme performance and search dominance.

From custom modular PHP architecture and modern vanilla JavaScript to SaaS platforms (including Digital Menu Maker) and AI-driven automation workflows, I engineer software that drives measurable business outcomes.

Have a Project in Mind? Let's Talk →
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⚑ VERIFIED ROLES & EXPERIENCE
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Founder & CTO JESASTIC & Digital Menu Maker
Web & Technical Lead BrandScales (Madison, WI, USA)
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Sr. Web Designer & Custom PHP Developer Modular Web Apps & Systems
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Project Manager & Tech Lead Agile International Delivery
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Technical SEO & GEO Strategist Core Web Vitals & AI Visibility
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AI Automation Specialist LLM Integration & Business Workflows
12+ Years
Professional Web Development & Architecture
Full-Stack
Custom Modular PHP & Modern Vanilla JS
Technical SEO & GEO
Core Web Vitals, Schema & AI Search Visibility
Hospitality SaaS
Restaurant Web Systems, Online Ordering & Infrastructure
BUILT THROUGH EXPERIENCE • DRIVEN BY TECHNOLOGY
12+ Years in Web & Digital Technology
International Project Experience
Full-Stack Development & SaaS Architecture
Technical Leadership & Search Optimization

Engineering robust custom web applications, SaaS products, hospitality infrastructure, and high-performance search strategies for businesses worldwide.

A DEVELOPER WHO UNDERSTANDS THE BIGGER PICTURE

More Than Code. From Ideas to Working Digital Products.

My work sits at the intersection of web development, technology strategy, search performance, and digital product engineering. With experience spanning independent development, business ownership, SaaS development, and technical leadership, I approach projects from both an engineering and a business perspective.

I focus on building solutions that are not only visually effective but also technically sound, maintainable, search-friendly, and aligned with their intended business objectives.

Whether I'm developing a custom application, improving an existing website, optimizing search performance, or coordinating a technical project, my goal is to turn requirements into reliable, practical solutions.

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Engineering & Development

Modular PHP architectures, modern vanilla JavaScript, custom business functionality, and clean code that scales without dependency bloat.

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Search & Optimization

Technical SEO audits, Schema markup, indexation health, Core Web Vitals, and crawlable site structures built for organic search engines.

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Product Thinking & Problem Solving

Connecting technical feasibility with user experience and business outcomes to turn complex requirements into streamlined digital workflows.

FEATURED SPECIALIZATION

Building Better Digital Experiences for Restaurants & Hospitality Businesses.

My experience with hospitality technology extends beyond conventional website development. Through Digital Menu Maker, I've worked on a SaaS platform designed to help restaurants, cafΓ©s, bakeries, food trucks, hotels, and other hospitality businesses improve their digital presence and customer experience.

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Restaurant Website Development

Web experiences designed around restaurant menus, business information, customer journeys, and mobile usability.

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QR & Digital Menus

Digital menu experiences and real-time menu-management capabilities for modern hospitality operations.

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Hospitality Software

Product development and integration work supporting digital hospitality workflows, POS compatibility, and kitchen ticketing.

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Restaurant Search Visibility

Technical SEO, website performance, structured menu schema, and search-focused website architecture.

Hospitality SaaS Platform Live Production

Digital Menu Maker

This product experience connects website development, menu management, QR-based experiences, marketing technology, technical SEO, and digital product engineering.

Contactless QR Menu ACTIVE
Direct Table Orders 0% Commission
Digital Menu Boards Real-Time Sync
Explore Digital Menu Maker ↗
COMPREHENSIVE CAPABILITIES

Core Expertise Organized by Discipline.

A consolidated view of my capabilities across front-end design, custom development, technical SEO, automation, infrastructure, and analytics.

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01 • FRONT-END

Web Design & Front-End Development

I create responsive, user-focused website interfaces that balance visual design, usability, maintainability, and performance.

HTML5 CSS3 JavaScript Responsive Design UI/UX Wireframing Bootstrap jQuery
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02 • BACK-END & APPS

Custom Web Development & Applications

I develop websites, custom business applications, e-commerce solutions, and SaaS functionality using appropriate technologies and modular architectures.

PHP 8.x MySQL WordPress WooCommerce Custom Plugins API Integrations Payment Gateways
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03 • SEARCH OPTIMIZATION

Technical SEO & Search Visibility

I work on technical foundations that help search engines discover, crawl, interpret, and evaluate websites for durable search rankings.

Technical Audits Schema Markup Indexation Core Web Vitals On-Page SEO Google Search Console GA4
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04 • AI & AUTOMATION

AI Automation & Systems Integration

I use AI tools, APIs, and automation techniques to streamline development processes and connect disparate digital systems.

OpenAI APIs Google Gemini AI-Assisted Dev Workflow Automation Browser Automation CRM Integrations Webhooks
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05 • DEVOPS & SERVERS

Server, Infrastructure & Security

I handle the technical infrastructure required to deploy, maintain, migrate, and troubleshoot production web applications.

Linux Apache Nginx Cloudflare DNS Management VPS Operations Website Migration Backups
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06 • MARKETING & METRICS

Digital Marketing & Analytics

I combine technical implementation with measurement, campaign management, and digital marketing systems to track business impact.

Google Ads Meta Ads Conversion Tracking Google Analytics 4 Google Business Profile Lead Funnels
DEMONSTRATED PRODUCTS

Featured Projects & Platforms.

Real digital platforms and business solutions built from architecture planning to production deployment.

SaaS • Hospitality Technology Platform Active

Digital Menu Maker

A hospitality-focused SaaS platform developed by Biswajit Mazumdar and JESASTIC. The platform brings together QR-based menus, digital menu boards, restaurant websites, menu management, and hospitality marketing capabilities.

My Contributions

  • • Product architecture and platform development.
  • • UI/UX planning and database design.
  • • Technical SEO and website architecture.
  • • Conversion optimization and lead-generation systems.
  • • Workflow automation and hospitality technology consulting.
Explore Project ↗
Web Development • Business Solutions 2015 – Present

JESASTIC Web Design & IT Solutions

JESASTIC is the business I founded to deliver website development, custom web solutions, technical support, e-commerce functionality, and digital growth services. My work through JESASTIC includes developing business websites, PHP-based applications, SaaS functionality, and technical SEO solutions.

Areas of Work

  • • Website design and development.
  • • Custom PHP applications.
  • • WordPress and WooCommerce solutions.
  • • Technical SEO and performance optimization.
  • • Hosting, migration, and technical support.
Visit JESASTIC ↗
TECHNOLOGY INVENTORY

Tools & Technologies.

A structured categorization of the languages, frameworks, cloud infrastructure, and marketing tools I utilize daily.

Languages & Core Development

PHP JavaScript HTML5 CSS3 MySQL

Frameworks, CMS & Platforms

React.js Node.js WordPress WooCommerce Bootstrap jQuery

Cloud, Servers & Infrastructure

AWS Google Cloud DigitalOcean Cloudflare cPanel/WHM Nginx Apache Ubuntu Linux

SEO, Analytics & Marketing

Google Analytics 4 Search Console Google Ads Meta Ads

Development & Collaboration

VS Code Git GitHub Bash Slack Trello
AI-ASSISTED DEVELOPMENT & AUTOMATION

Combining Engineering Experience with AI-Powered Workflows.

I use modern AI models and AI-integrated development environments to support prototyping, debugging, code generation, technical analysis, and workflow automation.

My approach combines AI-assisted execution with engineering judgment, architecture planning, testing, and quality control to develop practical digital solutions efficiently.

AI Tools & Workflows

Google Gemini Claude ChatGPT AI-assisted coding & debugging API-based AI integrations Browser & workflow automation
CAREER TIMELINE

Current & Recent Professional Experience.

A substantiated track record across technology leadership, project management, and full-stack development.

Web & Technical Lead

USA
BrandScales • Madison, Wisconsin, USA

Technical leadership and web development responsibilities, managing digital architecture, client implementations, and technical delivery.

Active Role

Project Manager & Tech Lead

Winnipeg, Manitoba, Canada
VIVIDOPTIMIZERS • Winnipeg, Manitoba, Canada

PHP web development, technical project delivery, team coordination, website maintenance, digital marketing collaboration, and workflow automation.

2021 – 2026

Founder & CTO

India
JESASTIC Web Design & IT Solutions

Independent business and product development, custom websites, PHP applications, SaaS solutions, technical SEO, and business technology services.

2015 – Present

Earlier Professional Roles

India
Q3G India Pvt. Ltd. (Web Developer & Designer • 2021–March 2022)
CMS IT Services (Associate Trainee Engineer • 2017–2018)
Foundational
QUALIFICATIONS & TRAINING

Education & Certifications.

Formal academic background and accredited professional certifications.

ACADEMIC & DIPLOMA

Education

Bachelor of Arts (B.A.) University of Kalyani • 2012–2015
Web Development Certification Skill India / NSDC / LearnVern • 2012–2016
Certificate in Information Technology (CIT) Nehru Yuva Kendra • 2012
High School Secondary Education • 2010
ACCREDITED CREDENTIALS

Certifications & Training

Fundamentals of Digital Marketing Google Digital Garage Accredited
Google Analytics Certification Google Skillshop
Search Console & Search Visibility Audits Practical Core Competency & Implementation
STRUCTURED EXECUTION

From Requirements to Reliable Digital Solutions.

A proven, four-stage delivery model that ensures architectural integrity, security, and measurable outcomes.

01 • UNDERSTAND

Understand

I clarify the requirements, intended users, technical constraints, and business objectives before selecting an implementation approach.

02 • PLAN

Plan

I define the architecture, scope, development priorities, technical requirements, and expected deliverables.

03 • BUILD

Build

I develop the solution using appropriate technologies, modular code, responsive design principles, and suitable integrations.

04 • VALIDATE

Validate & Improve

I evaluate functionality, usability, responsiveness, technical SEO, performance, and reliability before considering the work complete.

LET'S BUILD SOMETHING USEFUL

Have a Project, Product Idea, or Technical Challenge?

I'm interested in connecting with teams, businesses, and individuals looking for practical expertise in web development, software applications, technical SEO, automation, and digital product development.

Whether you're recruiting for a technical role or exploring a development project, I'd welcome a conversation.

Connect Across Professional Channels

COMMUNICATION PROFICIENCY

Languages

Fluent international coordination
Bengali Native
English Professional working proficiency
Hindi Proficient